La Roche-Posay Event: First Look, Joy Alice’s Experience & Favorite Moments
- JA Media
- Jun 19
- 2 min read
Last weekend, Joy Alice attended the La Roche-Posay Vietnam 2025 event as one of the featured skincare influencers. At JA Media, we’ve followed every step of her journey — but this time, it was more than just a beauty event. It was about science, storytelling, and real connection.
Here’s an exclusive behind-the-scenes look at Joy Alice’s favorite moments from the event.
💡 1. Immersive event space: Where skincare meets science
La Roche-Posay transformed the venue into an interactive skin experience:
AI-powered skin scan booths
Blue light exposure corners
Product displays featuring Effaclar, Cicaplast, Anthelios lines
Joy spent extra time at the Cicaplast B5 booth, where she created glowing content with soft, clinical lighting.
🧴 2. The hero product: Joy Alice & her B5 story
If you’ve followed Joy long enough, you know this:
“Cicaplast Baume B5 has been in my bag since I was a teen — it’s my comfort skincare.”
At the event, Joy got to share her longtime love for this product directly with the La Roche-Posay team — and it was a moment of real brand-creator authenticity.
🤳 3. Meeting fans: From digital to real life
One of the most heartfelt moments? Followers spotting Joy and lining up to say hi.
🫂 “The best part wasn’t the lights or the drinks. It was someone telling me: ‘I tried Cicaplast because of your video.’”
We captured over 50+ behind-the-scenes photos with fans — and honestly, you could feel the love.
🎁 4. Digital autograph giveaway: A Joy Alice signature
To wrap up the event, Joy launched a mini giveaway for fans — including a digital autograph and thank-you postcard. It was her way of saying thanks to everyone who’s joined her skincare journey from the very beginning.
✨ Conclusion: More than a campaign — a beautiful connection
To us at JA Media, this wasn’t just an event. It was a reminder that Joy Alice represents trust, transparency, and thoughtful influence in the skincare space.
Thank you, La Roche-Posay, for the meaningful collaboration — and thank you to everyone who showed up to meet Joy IRL.
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