Who is Joy Alice? Everything You Don’t Know About the Girl Behind the Camera

JA Media
Jun 25
2 min read

Written by JA Media – the official content team behind Joy Alice

📌 Who is Joy Alice?

Joy Alice is not just another rising content creator. She's the unfiltered, lowkey, funny-but-smart Gen Z girl redefining what it means to show up authentically online. With millions of views and thousands of fans across platforms like TikTok, Instagram,

YouTube, and Snapchat, Joy Alice has become a fresh face for real, relatable content.

🎬 From “just for fun” to a new symbol of honest content

Joy started with low-effort, high-vibe videos — outfits, skincare routines, casual vlogs.

But that’s what clicked. No filters. No fake stories. No pressure to be perfect.

What makes Joy different?

She shows her bare face on camera
Talks about overthinking, not being “main character” enough
Shares real-life struggles with humor and calm

She’s raw, real, and refreshingly relatable.

🧠 Things You Didn’t Know About Joy Alice:

Real name: Nguyen Ngoc Nhi
Nationality: Vietnamese
Bilingual: often switches between English and Vietnamese in content
Obsessed with black iced coffee, no sugar
Inspired by creators like Emma Chamberlain, Kika Kim, and K-pop aesthetics
Loves cozy vlogs, storytelling, and awkward silences

💼 Why brands love Joy Alice

Joy isn’t your traditional influencer — she doesn't "perform."

She integrates brand products into her daily life in the most natural, unscripted ways possible. Her UGC feels like a recommendation from a best friend, not a sales pitch.

That’s why more and more brands trust JA Media to collaborate with Joy in areas like:

Beauty and skincare (La Roche-Posay, FRESH, and more)
Everyday fashion & loungewear
Lifestyle, finance, and wellness apps

🧭 The Future of Joy Alice: Real content with heart & humor

At JA Media, we don’t just see Joy Alice as a creator. She’s a storyteller of her generation – someone with a soft voice, a sharp mind, and a big heart. In an age of over-polished content, Joy Alice is that cozy corner of the internet you want to come back to.

📩 Need help collaborating with Joy Alice? Contact JA Media for UGC campaigns and content partnerships.